Written on: Jul 19, 2020 By: Shari Hicks-Graham
From braids, to locks, and twists, these hairstyles can be traced as far back as the 1400's and beyond. The unique and elegant texture of our hair has been a topic of discussion for centuries; and still is!
Let's take a walk down memory lane for a quick history lesson...
When slaves were brought to America, it didn't take long for African language, culture, and grooming traditions to disappear. By the 1700's, slave owners began to attempt to dehumanize their slaves by referring to their hair as "wool." This came after failed attempts to "tame" the hair in a way that slave owners saw fit.
Slaves were forced to get creative to maintain their hair. Without access to traditional tools and techniques, they began to use bacon grease, kerosene, and butter as conditioners. During this time there was also a higher demand for "light-skinned" slaves with less kinky hair, as slave owners found it easier to maintain their appearance than of those with more coiled/kinky strands.
While slavery ended in 1865, whites still saw African-Americans with "tamed" hair as "good" and well taken care of. At this time, having "good hair" became a prerequisite of getting into certain schools, churches, and businesses. Sadly, this is something that still takes place to this day and has recently been made illegal in some states through The Crown Act.
In the 1920's, Marcus Garvey, a black nationalist, encouraged black women to embrace their natural hair and reclaim their "African aesthetic." Years later we see perms begin to hit the mainstream and the conversation of relaxed hair vs textured hair begins to grow even more.
During the 1960's we begin to see a wave of black women embracing their kinks and coils in the mainstream media through people like Cecily Tyson. In the 70's, we saw iconic women like Angela Davis rocking her fro proudly while fighting alongside the Black Panther Party.
We also saw black women being reprimanded for these natural styles. Melba Tolliver, a former ABC reporter, was fired after wearing her afro while covering the wedding of Tricia Nixon on the White House lawn. On the other side, we saw non-black women like Bo Derek (born as Mary Cathleen Collins) rock cornrows and being called revolutionary. We even see some non-black women referring to cornrows as "Bo Derek Braids." Again, something black women are far too accustomed to.
So, why is the natural hair movement so important?
For the first time in centuries, black women have been able to let their kinks, coils, and curls fall where they so choose, and embrace their natural beauty -- without pushback. Being natural is bigger than just wearing cornrows, it is our way to say "no more" to hundreds of years of being told our hair isn't "good enough" or our hair needs to be more "tamed" in order for us to be respected.
At LivSo our mission is to help everyone #LivSoFree! No matter your race, ethnicity, gender identity, or anything we between, we encourage everyone to say "no more" when it comes to fitting into someone else's standard of beauty.
Are you ready #LivSoFree? Follow us on Instagram and like us on Facebook to stay connected!
Of course, all of our products are carried here at livso.com. Alternatively, you can also purchase our products at the following retailers, salons, and barbershops. Check back frequently as our stocklist continues to grow.
Ambushed Salon - Gahanna, Ohio
Adrian Fanus Grooming - Brooklyn, New York
DTLA Cuts - Los Angeles, California
Downtown Dermatology - Columbus, Ohio
Ms. Melanin Beauty Supply & Salon - Canal Winchester, Ohio
Panache Hair Designs - Oak Park, Illinois
Skin Specialty Dermatology - New York, New York
Skin Wellness Center of Alabama - Homewood, Alabama
Willis Beauty Supply Co - Columbus, Ohio
W Style Lounge - Columbus, Ohio
If you are a professional stylist, barber, or retailer and would like to carry our LivSo products please email firstname.lastname@example.org
Yes! We offer samples for $2 each on our website. Each sample includes a 0.33 oz package of each of our three products. There is no limit to the number of samples you can purchase. You may require more than one sample depending on the length and thickness of your hair and how many times you would like to use each product. Samples are a great way to introduce friends and family to the product line as well!
We fulfill orders within 48 hours and once an order is shipped, shipping time is typically 2-3 business days.
Moisturizing Shampoo - Apply to wet scalp and hair, lather and rinse. Repeat once or twice as needed. Our gentle, sulfate-free formula is intended to effectively cleanse without overdrying your hair and skin. Massaging the scalp while applying is also recommended to improve circulation throughout the scalp. Use at least weekly for best results. Be careful to avoid direct contact with eyes. View a quick tutorial video here.
Moisturizing Conditioner - Apply to scalp and hair for at least three minutes, detangle or comb gently using a wide-toothed comb, then rinse out completely. Be careful to avoid direct contact with eyes. View quick tutorial video here.
Moisturizing Lotion - Apply to scalp after washing and conditioning, before drying & styling hair. May also apply to scalp daily as a moisturizer. This product also works well on the hair itself for extra moisturization to improve manageability. View a quick tutorial video here.
The products are designed to be used at least once per week but may be used as often as three times per week depending on your hair and scalp condition and moisturizing needs.
Yes! The Moisturizing Lotion is a versatile product. Although it is formulated to be a light moisturizer applied directly to the scalp to alleviate dryness and itchiness, many use it directly on the hair for additional hydration from the roots to the tips. Men also find it useful to moisturize their beards without leaving their hair with an oily finish or strong fragrance.
Yes. Although we did not do a unique test for color safety, we are familiar with all of our ingredients and have yet to receive feedback relating to issues with use on color treated hair.
Our independent clinical trial consisted of only adult participants. Please be advised that our products do not have a tear-free formula and they were not studied for use on children. Be careful to avoid direct contact with the eyes.
LivSo was designed for people with dry itchy scalp and curly or textured hair, regardless of ethnicity or gender. If you have a textured hair type that dries out easily with typical dandruff shampoos or sulfate products, this product is for you. Curly or textured hair, by nature, requires more moisture to prevent breakage, splitting and ensure its luster. The cuticle of curly and textured hair tends to be more ruffled as opposed to flat, which prevents oil from the scalp from wicking from the root to the tip of the hair causing it to look and feel drier.
Beyond those who have dry, itchy scalp, if you have dry curly hair, our products were expertly crafted to promote scalp health and meet your hair cleansing and moisturizing needs.
To our friends with straight hair and dry, itchy scalp, LivSo products are formulated to meet your needs as well. Our line of products may feel more moisturizing than alternative products without a focus on hydration, but they will still work to alleviate dry itchy scalp.
Creating products that are safe and gentle for your skin and hair without compromising efficacy is our highest priority. We include numerous natural ingredients in all of our products but we do not focus on being all-natural because natural elements and therefore natural products may not necessarily be safe and gentle. Our products are gluten-free, paraben-free, sulfate-free, and are not derived from animals in any way.
Acetyl alcohol will not dry out your hair, in fact, it does just the opposite. Acetyl alcohol is a conditioning agent and a fatty alcohol, which actually has a moisturizing effect on the hair and skin as opposed to isopropyl alcohol, which is your common rubbing alcohol.
Glycolic acid is a valuable and effective ingredient included in our Moisturizing Shampoo and Conditioner and can increase photosensitivity on the skin. As such, we want to ensure that those with sun sensitivity are aware of its presence. We believe sunburn risk from using these products is still fairly low because the hair on the scalp protects the scalp from being exposed to direct sunlight. If you are wearing a protective style where parts of your scalp is exposed or if have a very short haircut, we advise that you apply sunscreen on any exposed areas.
Roughly two years.
We have plans to ship products to select countries in 2018. Please sign up for our newsletter to be notified when we begin shipping internationally.
LivSo, LLC500 East Main StreetSuite 310Columbus, Ohio 43215