Written on: Oct 23, 2019 By: Shari Hicks-Graham
Social media has heightened the public’s interest in beauty, as well as all of the products, procedures, and information associated with it. Our skin is literally the canvas for our image and while some seek guidance on ways to beautify your skin and hair online, many of you are going the expert route by visiting dermatologists and aestheticians at higher rates than ever before. I have seen the trends shifting in my office, for sure, but did you know that hair and scalp ailments alone cost people billions of dollars each year? With information never having been more accessible, I feel that people should know the facts about seborrheic dermatitis one of the biggest skin and hair disorders in the US and around the world.
The burden of skin disease in the United States is significant. A 2017 study in the Journal of the American Academy of Dermatology (1) demonstrated that the total direct cost of skin disease in one year was nearly $75 billion. Narrowing it down a bit, $1.9 billion of those costs were related to hair and scalp disorders. Surprisingly, hair and scalp disorders cost more per capita to treat than acne! Seborrheic dermatitis, a disease related to Malassezia yeast, and the body’s inflammatory response to it, alone was responsible for $339 million in medical costs, excluding prescription or OTC drugs. The symptoms of seborrheic dermatitis consist of dryness, flaking and itching, and may often be looked upon as dandruff when it is mild. When it is more severe, it can progress to a thick, greasy scale on the scalp and become very difficult to remove. The dry characteristics of seborrheic dermatitis may even become present on the face, near the hairline, and around the nose or eyebrows. On brown skin, the skin may appear ashy or grey/brown; or on light skin, it may appear red and inflamed. Women, men, children, and infants are all capable of developing seborrheic dermatitis. It may become exacerbated during infancy or adolescence when hormones tend to activate sebaceous glands to a greater extent. Also, certain hair care practices like infrequent hair washing, hair extensions (2), or use of heavy pomade moisturizers are associated with worsening the condition. Although it has been questioned whether there is a direct relationship between seborrheic dermatitis and alopecia, studies suggest that there may be an association. One recent Nigerian cross-sectional survey reported that out of 727 women, 33.7% of them had itching, and 24.4% had flaking or scaling of the scalp (3). Notably, 40.0% of the same group indicated that they had alopecia. Patients also had psychological complaints relating to their hair and scalp disorders like the feeling of uneasiness, frustration, poor body image, and anger. When examined by physicians, 31.6% of these women were found to have seborrheic dermatitis and 60.3% had traction alopecia. Be careful not to discount these stats because this study may not have been conducted on a population sample in your home country. Findings such as these support what I witness every day in my dermatology practice here in Columbus, Ohio. When I began to notice trends relating to the burden of patient hair and scalp disorders and how common treatments often failed to provide an adequate solution, I felt compelled to act.Typical treatments for seborrheic dermatitis involve the use of topical anti-fungal preparations, and medications may be prescribed to relieve inflammation in the skin related to the rash on the scalp or face, like topical steroids or other creams. However these products have historically been very harsh on the hair, and often cause severe dryness that makes it cosmetically unappealing to use on a regular basis. LivSo was created to bridge the gap between effective medications and desirable cosmetic products that can be applied in a simplified routine to help people feel more comfortable in their own skin. LivSo ingredients were chosen to help reduce yeast levels, gently remove scale, leaving the hair and scalp clean, moisturized, and ready for styling. For severe cases or during times of more intense dryness or itching, prescriptions may still be necessary. However, LivSo fits in as part of a general maintenance routine of self-care - simple and effective, supported by our clinical study. We have received feedback that our system is meeting the needs of our customers, and we are driven to continue our work. If you know of someone who you feel would benefit from the scalp care that our system provides, please share LivSo with them. Also, do share your story of how your scalp or hair care routine impacts your life by visiting @livsolife on Instagram or @livso.co on Facebook.
Live free & clear,Shari
Of course, all of our products are carried here at livso.com. Alternatively, you can also purchase our products at the following retailers, salons, and barbershops. Check back frequently as our stocklist continues to grow.
Ambushed Salon - Gahanna, Ohio
Adrian Fanus Grooming - Brooklyn, New York
DTLA Cuts - Los Angeles, California
Downtown Dermatology - Columbus, Ohio
Ms. Melanin Beauty Supply & Salon - Canal Winchester, Ohio
Panache Hair Designs - Oak Park, Illinois
Skin Specialty Dermatology - New York, New York
Skin Wellness Center of Alabama - Homewood, Alabama
Willis Beauty Supply Co - Columbus, Ohio
W Style Lounge - Columbus, Ohio
If you are a professional stylist, barber, or retailer and would like to carry our LivSo products please email firstname.lastname@example.org
Yes! We offer samples for $2 each on our website. Each sample includes a 0.33 oz package of each of our three products. There is no limit to the number of samples you can purchase. You may require more than one sample depending on the length and thickness of your hair and how many times you would like to use each product. Samples are a great way to introduce friends and family to the product line as well!
We fulfill orders within 48 hours and once an order is shipped, shipping time is typically 2-3 business days.
Moisturizing Shampoo - Apply to wet scalp and hair, lather and rinse. Repeat once or twice as needed. Our gentle, sulfate-free formula is intended to effectively cleanse without overdrying your hair and skin. Massaging the scalp while applying is also recommended to improve circulation throughout the scalp. Use at least weekly for best results. Be careful to avoid direct contact with eyes. View a quick tutorial video here.
Moisturizing Conditioner - Apply to scalp and hair for at least three minutes, detangle or comb gently using a wide-toothed comb, then rinse out completely. Be careful to avoid direct contact with eyes. View quick tutorial video here.
Moisturizing Lotion - Apply to scalp after washing and conditioning, before drying & styling hair. May also apply to scalp daily as a moisturizer. This product also works well on the hair itself for extra moisturization to improve manageability. View a quick tutorial video here.
The products are designed to be used at least once per week but may be used as often as three times per week depending on your hair and scalp condition and moisturizing needs.
Yes! The Moisturizing Lotion is a versatile product. Although it is formulated to be a light moisturizer applied directly to the scalp to alleviate dryness and itchiness, many use it directly on the hair for additional hydration from the roots to the tips. Men also find it useful to moisturize their beards without leaving their hair with an oily finish or strong fragrance.
Yes. Although we did not do a unique test for color safety, we are familiar with all of our ingredients and have yet to receive feedback relating to issues with use on color treated hair.
Our independent clinical trial consisted of only adult participants. Please be advised that our products do not have a tear-free formula and they were not studied for use on children. Be careful to avoid direct contact with the eyes.
LivSo was designed for people with dry itchy scalp and curly or textured hair, regardless of ethnicity or gender. If you have a textured hair type that dries out easily with typical dandruff shampoos or sulfate products, this product is for you. Curly or textured hair, by nature, requires more moisture to prevent breakage, splitting and ensure its luster. The cuticle of curly and textured hair tends to be more ruffled as opposed to flat, which prevents oil from the scalp from wicking from the root to the tip of the hair causing it to look and feel drier.
Beyond those who have dry, itchy scalp, if you have dry curly hair, our products were expertly crafted to promote scalp health and meet your hair cleansing and moisturizing needs.
To our friends with straight hair and dry, itchy scalp, LivSo products are formulated to meet your needs as well. Our line of products may feel more moisturizing than alternative products without a focus on hydration, but they will still work to alleviate dry itchy scalp.
Creating products that are safe and gentle for your skin and hair without compromising efficacy is our highest priority. We include numerous natural ingredients in all of our products but we do not focus on being all-natural because natural elements and therefore natural products may not necessarily be safe and gentle. Our products are gluten-free, paraben-free, sulfate-free, and are not derived from animals in any way.
Acetyl alcohol will not dry out your hair, in fact, it does just the opposite. Acetyl alcohol is a conditioning agent and a fatty alcohol, which actually has a moisturizing effect on the hair and skin as opposed to isopropyl alcohol, which is your common rubbing alcohol.
Glycolic acid is a valuable and effective ingredient included in our Moisturizing Shampoo and Conditioner and can increase photosensitivity on the skin. As such, we want to ensure that those with sun sensitivity are aware of its presence. We believe sunburn risk from using these products is still fairly low because the hair on the scalp protects the scalp from being exposed to direct sunlight. If you are wearing a protective style where parts of your scalp is exposed or if have a very short haircut, we advise that you apply sunscreen on any exposed areas.
Roughly two years.
We have plans to ship products to select countries in 2018. Please sign up for our newsletter to be notified when we begin shipping internationally.
LivSo, LLC500 East Main StreetSuite 310Columbus, Ohio 43215